wine producer


Region: Puglia


Polvanera was established in 2002 by owner and oenologist Filippo Cassano. Inspired by his father’s abilities in winemaking, he studied oenology in Locorotondo (a town close to the ‘Trulli’ of Alberobello) and has always aimed to make the most of Primitivo’s high potential as a variety when grown in its Apulian home.
The winery is named after a family of charcoal makers who lived in the ‘Masseria’ (or ‘farmhouse’) adjacent to the cellar, which dates back to the 1820s. The family were dubbed ‘Polvagnor’ in their Apulian dialect, referring to the charcoal’s black powder that covered their skin.
After purchasing the estate, Cassano rebranded the family nickname which synonymously refers to the dark colour that characterises Apulian Primitivo wines.


Situated between Acquaviva delle Fonti and Gioia del Colle, Polvanera is surrounded by a distinctive Apulian landscape featuring dry stone walls, downy oaks, and vineyards.
The winery has around 100 hectares under vine producing various grape varieties such as Primitivo, Aleatico, Aglianico, Moscato, Falanghina, and Bianco d’Alessano.
Each wine produced reflects a range of soil types they are cultivated on, the age of the vines and the altitude, which ranges from 300-450m asl. All their wines are grown organically with training systems ranging from spurred cordon to sixty-year-old bush vines.