Vinexus grew out of the need of the trade for help in dealing with the wine world’s most confusing yet most fascinating nation. As founder of the specialist importer Winecellars (1986-1994) and buyer for The Market supermarket group in the 1970s and 80s, Nicolas Belfrage MW had accumulated years of experience in tasting and seeking out the best wine deals from Italy and elsewhere. After living in Tuscany for a few years, consolidating his relations with the best growers in the land, Nicolas Belfrage returned with his family to England, with Vinexus Ltd. already a going concern. Since then, the company has grown steadily in strength and recognition. In 2006, Nick Bielak started at Vinexus and is now a director.
Vinexus is almost unique in its field, the linchpin between the Italian grape grower and international consumer. Valuable insight and extensive knowledge gained from decades of experience and constant interaction - both with grape growers and Italian wine entities - enables Vinexus to be in the enviable position to make informed choices. Vinexus aims to add value to all its interlocutors, from the growers to the trade, providing solutions and strategies that can be built on for success.
Vinexus consults with operators in the Italian wine trade at all different levels: producers, winemakers, press, consortiums, transporters, importers, distributors, wholesalers, retailers. We cut through the myths of Italian wine and propose concrete solutions, never compromising on quality and authenticity. The Vinexus team follows these solutions with everyday support and expertise in dealing with the complexities intrinsic to Italian wine estates.
At Vinexus, we are the interface for over 150 Italian producers, from Bolzano in the Alto Adige to Trapani in Sicily, Sardinia to Puglia, in over 10 markets worldwide: UK, Eire, USA, Canada, Abu Dhabi, Singapore, China, Hong Kong, Japan, Australia and New Zealand. Each market presents diverse challenges and needs and each grower a rich resource of style and character.
Italian wine is renowned for its challenging complexity. Why should this be? Italy is one of the biggest wine producing countries in the world, with annual productions around 50 million HL. Not only is it a big producer, but it is probably the most diverse in the world with hundreds of different grape varieties, DOCs, and regional wines, of which the vast majority of us are unaware. Added to this are the huge number and array of producers from the family boutique to the cooperative colossus. Then there is the dynamic nature of Italian wine, forever changing laws, innovations, new estates, the scandals, the fluctuations in vintage and price. Finally, there is the Italianissimo way of doing things and the outside world’s lack of history and experience of Italian culture, orchestrated by the huge personalities of the Italian protagonists.